MAKE ART NOT MAINSTREAM
Saturday 31 may
18:00
FOYER 2
MAKE ART NOT MAINSTREAM
Saturday, May 31
hh: 18:00
with: Mace and Stefano Polli
moderator: Deerwaves
What role do countercultures play in artistic production? Mace and Stefano Polli, creative director of Sugodesign (responsible for visuals for Mace, Jovanotti, Massimo Pericolo, FKJ, and many others), come from the underground world and know it so deeply that they have skillfully and visionarily translated it into mainstream culture, influencing and transforming it.
Countercultures, characterized by strong spontaneity and cross-cutting across gender and class, have spread widely in our collective imagination and have been enriched by talented artists who dared to take risks and brought these movements to the center of their creative work. This influence has shaped our contemporary culture—from music to visual arts, poetry to cinema. For example, the psychedelia of the hippie culture merged with the DIY ethos of punk; the Jamaican idea of the soundsystem as a way to experience spaces channeled hip-hop culture.
The underground culture is one of the most fascinating phenomena to observe because of the way its various countercultures interact and blend. In this talk, we will explore what underground culture has meant for Stefano and Mace, and how it has influenced their work.